MULTIATRIBUT YANG MEMPENGARUHI PREFERENSI BELANJA ONLINE PRODUK FASHION

Puspitasari, Intan (2018) MULTIATRIBUT YANG MEMPENGARUHI PREFERENSI BELANJA ONLINE PRODUK FASHION. Sarjanathe thesis, Universitas Madura.

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Abstract

Name: Intan Puspita Sari NPM 20.14210.135. Undergraduate program at the Faculty of Economics, Madura University Management Study Program. Title "Multi Attributes Affecting the Preference of Fashion Products Online Shopping (Studies in economic faculty students of Madura University). Advisor: Mohammad Amir Furqon, S.E.MM. Understanding attributes in consumer behavior is divided into two. In a narrow sense, attributes are the overall characteristics inherent in the product. Whereas in the broadest sense, attributes are all factors that consider consumers to buy a product. Online shopping preference is someone's tendency to make purchases via the internet. The purpose of the study was to determine the effect of four multi attribute variables consisting of time, price, service, and alternative, simultaneously and partially on the preference of online shopping at students of the economics faculty of Madura University. This study uses the quantitative method of the population in this study are all female students of the economics faculty of Madura University who have done online shopping. The sampling technique used is incidental, which is a chance-based sampling technique, that anyone who accidentally / incidentally meets the researcher can be used as a sample, if viewed as someone who happens to be found suitable as a data source. The number of samples used in this study is 100 respondents while the data analysis technique used is multiple linear regression analysis. Based on multiple linear regression analysis, it is stated that multi attribute variables consisting of time, price, service, and alternatives, simultaneously affect the preferences of online shopping. Variable time, service and alternative have partial effect on online shopping preferences, while the price variable partially has no effect on online shopping preferences. Of the four variables stated, time variable is a variable that has a dominant influence on online shopping preferences.

Item Type: Skripsi (Sarjana)
Uncontrolled Keywords: Time, price, service attributes, alternatives and preferences for online shopping.
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: S.Kom Tzauri wahdi
Date Deposited: 12 Mar 2020 03:07
Last Modified: 12 Mar 2020 03:07
URI: http://repository.unira.ac.id/id/eprint/243

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